Movie Studios’ Focus Should Be Putting Butts in Seats At Home

Jason Wolfson movies

In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …

3 Takeaways From the Variety TV Summit

Jason Wolfson Events

A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …

[Forbes Exclusive] Three Steps For TV Networks To Survive Besides Launching An OTT

Jason Wolfson News

Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …

MPAA: Home Entertainment Consumer Spending Increased 16% YoY

Jason Wolfson Reports

Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …

Survey Says: 90% of TV Consumers Want Better Discoverability

Jason Wolfson Reports, Uncategorized

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …

How To Win The TV War: 3 Ways Digital Can Drive L+3 & L+7 Ratings

Jason Wolfson Ratings

TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …

MVPD Sites Are The Place To Be For TV Marketers

Jason Wolfson OTT

OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …