Why COVID-19 Makes Owning Your Data More Important Than Ever

Jason Wolfson data

Things tend to happen in threes and adtech is no exception. 1) Recent moves by Apple and Google to rid third party cookies have given DMPs a grim future. 2) The army of walled gardens are forcing advertisers to spend on-platform in order to gain any data or insights from those respective platforms. 3) COVID-19 flipped everything upside down, including …

How Coronavirus Is Fueling The Streaming Wars

Jason Wolfson Streaming Wars, Uncategorized

Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …