18-To-34-Year-Olds Prefer to Stream New Movies: Study

Jason Wolfson home entertainment

The latest research from Hub Entertainment Research shows movie viewing trends that were happening pre-COVID but have been put into hyperdrive due to the pandemic. Hub’s “Monetizing Video” study encompassed 2,036 U.S. consumers, with ages 16-74, who watch at least one hour of TV per week.  The one area of the study that really stands out are one of the …

Media Play News Top Home Entertainment Retailers 2020

Jason Wolfson home entertainment

For the last few years, Media Play News provides their top home entertainment retailers. Streaming services have evolved from distributors of content to content creators, so are omitted from this year’s list. The focus is now on pure retailers who are in the business of distributing home entertainment products on a transactional basis. A couple key points to mention: One …

Why COVID-19 Makes Owning Your Data More Important Than Ever

Jason Wolfson data

Things tend to happen in threes and adtech is no exception. 1) Recent moves by Apple and Google to rid third party cookies have given DMPs a grim future. 2) The army of walled gardens are forcing advertisers to spend on-platform in order to gain any data or insights from those respective platforms. 3) COVID-19 flipped everything upside down, including …

How Coronavirus Is Fueling The Streaming Wars

Jason Wolfson Streaming Wars, Uncategorized

Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …