How Coronavirus Is Fueling The Streaming Wars

Jason Wolfson Streaming Wars, Uncategorized

Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …

Roku acquisition of Dataxu means for marketers

Why Roku Acquiring DataXu Matters for Digital Marketers

Jason Wolfson Advertising

Digital marketers, it’s time to step up your ad game like Roku. This October, major streaming company Roku made a bold move by acquiring DataXu, an ad tool designed to help marketers purchase ads across TV and online. The deal cost Roku $150 million in cash and stock. This latest acquisition highlights the competitiveness of streaming. No longer can companies …