Loyalty Programs Key to CX Innovation

Jason Wolfson Customer Experience

When was the last time you felt like your recurring business was truly valued? The game of customer loyalty sure has shifted over the years. Everything now is based on who can accumulate the most rewards points or snag the best discounts. But new research reveals that our ways of thinking about customer loyalty are all wrong. Forrester’s 2019 CX …

How Entertainment Brands Can Get Digital Customer Experience Right

Jason Wolfson Customer Experience

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …