Apple + Cinema = What Exactly?

Jason Wolfson Streaming Wars

As Apple is wont to do from time-to-time (but not always), a few weeks ago they announced an arguably bold move. Widely reported across all trade and business press, Apple will roll out feature-length films in theaters before releasing them on its streaming service Apple TV+. Unlike Netflix and others, Apple seems to be focused on highlighting their role in …

How To Win The TV War: 3 Ways Digital Can Drive L+3 & L+7 Ratings

Jason Wolfson Ratings

TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …