[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair mount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …

Video Content Acronyms 101

The video content world is full of acronyms (OT-what?). Throwing around a bunch of letters can make anyone sound like an expert. But having a true knowledge of what these acronyms mean will give marketers a solid foundation to build expertise off of. Plus, if you don’t know what these acronyms mean, you won’t know how to best serve your …

Jason Wolfson Accepted Into Forbes Communications Council

Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Boca Raton, April 29, 2019 — Jason Wolfson, SVP Marketing for VuPulse, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Jason Wolfson was vetted and selected by a review committee based on the depth and diversity …

What Does The 2019 IAB Data Report Mean for Marketers?

The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …

Delayed Viewing Standouts for January 7: Reality TV Scores Big in Live+3

Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …

Delayed Viewing Standouts for 12/31: ‘Masked Singer’ Debuts With A Bang

Fox’s new series saw a massive ratings increase from delayed viewing. In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week. Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 …

How VuPulse Analytics Can Help Boost Your ROI in 2019

VuPulse analytics are a treasure trove of valuable insights about your audience, your ad performance, and the overall effectiveness of your marketing strategy. But many brands don’t truly capitalize on their data or use it strategically when it comes to growing their viewership. To help you strategize for 2019, we’re focusing on three key VuPulse analytics that can help you …