Video Content Acronyms 101

The video content world is full of acronyms (OT-what?). Throwing around a bunch of letters can make anyone sound like an expert. But having a true knowledge of what these acronyms mean will give marketers a solid foundation to build expertise off of. Plus, if you don’t know what these acronyms mean, you won’t know how to best serve your …

Delayed Viewing Stars February 25: ‘Modern Family’ Surges in Live+3

Though a lower week than the last few, broadcast still saw a strong spike from delayed viewing. “Modern Family” prepares for it’s swan song with a boost from DVRers, with ratings practically doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Modern Family” climbed 82% over its Live+Same Day adults 18-49 haul for a …

Survey Says: 90% of TV Consumers Want Better Discoverability

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …

Delayed Viewing Stars for January 14, 2019: ‘This Is Us’ Crushes It in Live+7

Fresh off their midseason slumber, “This Is Us” reaped the benefits of delayed viewing to kick off 2019. In the Nielsen Live+7 numbers for the week of January 14, “This Is Us” climbed 90% over its Live+Same Day adults 18-49 haul for a 3.8 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.2 …

NYC TV Week: Time to Fully Embrace Digital Technology

For decades, traditional TV was a trailblazer in technology. Over the past few years, they’re no longer the lone wolf of today’s digital and technology transformation. That’s why we and thousands of others flocked to New York last week for NYC Television Week. Presented by Broadcasting & Cable and Multichannel News, they gave insight and perspective on emerging trends in multi-platform …