Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

Our Latest Offering – VuSMS – Another Industry First

Jason Wolfson News

Until recently, SMS marketing has been largely ignored by marketers. But we took one look at the industry statistics and decided we needed to develop a product that addressed what the marketplace was so clearly embracing. With a whopping 75% of consumers open to receiving SMS messages from brands, SMS response rates at an unbelievable 209% higher than phone, email …

Delayed Viewing Stars February 25: ‘Modern Family’ Surges in Live+3

Jason Wolfson TV Ratings

Though a lower week than the last few, broadcast still saw a strong spike from delayed viewing. “Modern Family” prepares for it’s swan song with a boost from DVRers, with ratings practically doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Modern Family” climbed 82% over its Live+Same Day adults 18-49 haul for a …

Survey Says: 90% of TV Consumers Want Better Discoverability

Jason Wolfson Reports, Uncategorized

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …

Delayed Viewing Stars for January 14, 2019: ‘This Is Us’ Crushes It in Live+7

Jason Wolfson Delayed Viewing

Fresh off their midseason slumber, “This Is Us” reaped the benefits of delayed viewing to kick off 2019. In the Nielsen Live+7 numbers for the week of January 14, “This Is Us” climbed 90% over its Live+Same Day adults 18-49 haul for a 3.8 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.2 …

MVPD Sites Are The Place To Be For TV Marketers

Jason Wolfson OTT

OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …

NYC TV Week: Time to Fully Embrace Digital Technology

Jason Wolfson Events

For decades, traditional TV was a trailblazer in technology. Over the past few years, they’re no longer the lone wolf of today’s digital and technology transformation. That’s why we and thousands of others flocked to New York last week for NYC Television Week. Presented by Broadcasting & Cable and Multichannel News, they gave insight and perspective on emerging trends in multi-platform …