[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …

DVR Ratings July 15: CW Keeps Rolling in Live+7

Jason Wolfson Delayed Viewing

As we near the end of summer, broadcast networks are trying to bring in as high of ratings as possible. DVR ratings mean that much more and the week of July 15 saw CW continue to see massive lifts thanks to Live +7 viewing. “The 100” saw a 0.3 gain (+150%) from its initial L+SD rating, while “Jane The Virgin” saw …

How Entertainment Marketers Can Make Their Social Media Count

Jason Wolfson Advertising

When you think social media, you might think of it as the ultimate ground for e-commerce advertising. But the principles of selling goods via social ads can apply to any business, including those of entertainment. That’s right: You can turn social media users into viewers and fans. Looking at the numbers, the potential of social media marketing is astounding: According …

Movie Studios’ Focus Should Be Putting Butts in Seats At Home

Jason Wolfson movies

In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …

Midyear Metrics Report: Custom Audiences Galore

Jason Wolfson Reports

Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …

[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Jason Wolfson News

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …

Post-Click Technology Best Practices

Jason Wolfson best practices

If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …

How Entertainment Brands Can Get Digital Customer Experience Right

Jason Wolfson Customer Experience

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …

DVR Ratings Stars May 27: CW Rakes in Live+7 Ratings

Jason Wolfson Delayed Viewing

As we enter the summer months, DVR ratings matter even more. The week of May 27 saw CW just crush it in Live +7 ratings with two of their series. “The 100” saw a 0.4 gain (+200%) from its initial L+SD rating, while “Jane The Virgin” saw the same results (+200%) after seven days of delayed viewing. Other broadcast winners …