Wait, YouTubeTV Had a Super Bowl Ad?

Jason Wolfson Streaming Wars

Years ago, only a few ad trades and USA Today would weigh-in on which Super Bowl ads were well-received, successful and effective. Now, with the Internet and social media being an essential free-for-all, everyone and their mother weighs in with previews, rankings, thoughts, reviews and post-mortems. However, a quick look at a smattering of the major reviews, polls and top …

Will Project OAR Succeed at Addressable TV?

Will Project OAR Succeed at Addressable TV?

Jason Wolfson data

When the consortium called Project OAR, led by TV manufacturer Vizio, with the mission to make addressable TV a reality, was formalized at CES in early 2019 and launched in March 2019, optimism for its success was high. Partners included Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, …

What impact would a Comcast and Xumo tie-up have?

What Impact Would A Comcast And Xumo Tie-Up Have?

Jason Wolfson News

We all know that the race to deliver a streaming service with the best content at a consumer-friendly price has been on for quite some time now. So, as cable giant Comcast prepares to launch its own video-streaming service, Peacock, in April 2020, add a wrinkle to the mix. Roughly three weeks ago, right before the start of the New …

What AMC Theatres On Demand means for the movie industry

Why AMC Theatres Move to Transactional is an Industry Harbinger

Jason Wolfson movies

When AMC Theatres On Demand was recently announced – giving consumers the option to rent and buy films for viewing at home – it was significant for two big reasons: it was the world’s largest movie exhibitor and while there are a few theater chains in other countries that operate on-demand divisions,  it was the first major exhibitor in the …

Guest Blog: An Imperative For Competing in The Attention Business

Guest Blog Guest Blog

Tackling value and friction in global media and entertainment Author: Kate Morgan, Chief Product Officer and Head of Global Media & Entertainment at Magid There’s an increasing awareness of the challenge in capturing the attention of consumers across all media forms. The streaming wars have only quickened the pace of disruption – and made competing an even more challenging proposition …

Old movie law could upend the streaming universe

Obscure 1949 Movie Law Could Upend the Streaming Universe

Jason Wolfson Streaming Wars

As the streaming world continues to capture both trade and consumer media attention, the U.S. Department of Justice made an interesting decision on a movie law that warrants a closer look. Probably only movie buffs or legal historians would know that in the 1948, the Supreme Court ruled in a landmark decision that the eight largest movie studios in Hollywood …

Streaming Wars Programming Costs

[Next TV Exclusive] To Handicap the Streaming Wars, Follow the Money

Jason Wolfson News, Press Coverage

Unless you’ve been living under a rock the last month, the streaming wars are front and center in every news feed you scroll through. Just in the past few weeks, the battle content attention and subscription share has gotten more gruesome than ever. For the past few years, trade industry conversations have swirled around cord-cutters, streaming wars, the explosion of over-the-top video, …

Disney+ recorded 10MM subs by day

Disney+ Wins The Day, For The Moment

Jason Wolfson Streaming Wars

Boy, the PR department at Disney must be a tad short on sleep these past few weeks and months. Not only did they manage the massive launch of their new service Disney+ to huge fanfare, then ran into some slight glitches with connectivity issues (not a bad problem to have on launch day!), only to end the week with a …