18-To-34-Year-Olds Prefer to Stream New Movies: Study

Jason Wolfson home entertainment

The latest research from Hub Entertainment Research shows movie viewing trends that were happening pre-COVID but have been put into hyperdrive due to the pandemic. Hub’s “Monetizing Video” study encompassed 2,036 U.S. consumers, with ages 16-74, who watch at least one hour of TV per week.  The one area of the study that really stands out are one of the …

Media Play News Top Home Entertainment Retailers 2020

Jason Wolfson home entertainment

For the last few years, Media Play News provides their top home entertainment retailers. Streaming services have evolved from distributors of content to content creators, so are omitted from this year’s list. The focus is now on pure retailers who are in the business of distributing home entertainment products on a transactional basis. A couple key points to mention: One …

Why COVID-19 Makes Owning Your Data More Important Than Ever

Jason Wolfson data

Things tend to happen in threes and adtech is no exception. 1) Recent moves by Apple and Google to rid third party cookies have given DMPs a grim future. 2) The army of walled gardens are forcing advertisers to spend on-platform in order to gain any data or insights from those respective platforms. 3) COVID-19 flipped everything upside down, including …

Isba & PwC Study: ⅓ of Adtech Supply Chain Costs Unattributed

Jason Wolfson adtech

We keep looking for silver linings while in quarantine, and one of those should be using the time to push for transparency in adtech. An in-depth study into the gaps of the adtech supply chain, by The Incorporated Society of British Advertisers (Isba) and PwC, reinforces why this is so important to address now.  The Isba Programmatic Supply Chain Transparency Study, …

How Coronavirus Is Fueling The Streaming Wars

Jason Wolfson Streaming Wars, Uncategorized

Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …

Wait, YouTubeTV Had a Super Bowl Ad?

Jason Wolfson Streaming Wars

Years ago, only a few ad trades and USA Today would weigh-in on which Super Bowl ads were well-received, successful and effective. Now, with the Internet and social media being an essential free-for-all, everyone and their mother weighs in with previews, rankings, thoughts, reviews and post-mortems. However, a quick look at a smattering of the major reviews, polls and top …

Will Project OAR Succeed at Addressable TV?

Will Project OAR Succeed at Addressable TV?

Jason Wolfson data

When the consortium called Project OAR, led by TV manufacturer Vizio, with the mission to make addressable TV a reality, was formalized at CES in early 2019 and launched in March 2019, optimism for its success was high. Partners included Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, …