[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair mount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …

How Entertainment Brands Can Get Digital Customer Experience Right

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …

3 Takeaways From the Variety TV Summit

A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …

There’s No Debate: Entertainment Marketers Can Take A Page From Political Digital Advertising

Political marketers are some of the most sophisticated advertisers. Period. Each political candidate has a specific story and vision they’re trying to sell to the American people. Entertainment marketers could afford to take a page or six from their digital advertising playbook. Think about it: The last time you voted, what made you compelled to give your vote to that …

[Moguldom Exclusive] VuPulse CEO Leads The Post-Click Intelligence Charge

Artificial intelligence and data analytics are increasingly used to segment campaigns for personalized and behavioral marketing. Brands are relying more than ever on technology to get the highest return on investment for their marketing budgets. However it’s all been focused on everything before the click. Enter post-click intelligence. Kevin Hill, our fearless leader, Founder, and everything in between, believes he and our …

[Forbes Exclusive] Three Steps For TV Networks To Survive Besides Launching An OTT

Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …

VuPulse Raises $1 Million in Series A Funding

It’s official! We’ve raised the remainder of our Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors. This adds onto the $587.5 thousand investment from New World Angels in 2018, bringing the total to just over $1.6 million. Look, we know the digital world we live in is fragmented more than ever, and our Post-Click Marketing Platform is helping our …

DVR Ratings Stars April 29: ‘Game of Thrones’ Ratings Spike in Live+3

Do we even need to mention which series won the DVR ratings war? To be certain it’s clear, we will clue you in. “Game of Thrones” dominated delayed viewing in the cable live +3 ratings for the week of April 29. The HBO fantasy series led the week with a 6.1 rating among adults 18-49, a 1.0 gain (+20%) from …