Isba & PwC Study: ⅓ of Adtech Supply Chain Costs Unattributed

Jason Wolfson adtech

We keep looking for silver linings while in quarantine, and one of those should be using the time to push for transparency in adtech. An in-depth study into the gaps of the adtech supply chain, by The Incorporated Society of British Advertisers (Isba) and PwC, reinforces why this is so important to address now.  The Isba Programmatic Supply Chain Transparency Study, …