Add “Multicast” to the Splintering List of Content Choices

Jason Wolfson Uncategorized

With Apple moving into cinema premieres, and just this month AMC Theatres challenging Netflix with a jump into the streaming wars, the field seems prime with the possibility for more disruption, melding, consolidation and fragmentation, before things settle. Add to that list one more for good measure: the multicast. Major sports leagues, who for decades have relied on exclusivity and singularity of …

[AdExchanger Exclusive] Cross-Channel Attribution: A Bad Idea That Gets Worse With Time

Jason Wolfson Uncategorized

Sure, we’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and gone. Well, you obviously know that isn’t true. Unfortunately, however, it will probably never be true. While that is quite glib, some real talk is needed when it comes to attribution. Yes, the industry evolved with the …

Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

Survey Says: 90% of TV Consumers Want Better Discoverability

Jason Wolfson Reports, Uncategorized

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …