How Entertainment Marketers Can Make Their Social Media Count

When you think social media, you might think of it as the ultimate ground for e-commerce advertising. But the principles of selling goods via social ads can apply to any business, including those of entertainment. That’s right: You can turn social media users into viewers and fans. Looking at the numbers, the potential of social media marketing is astounding: According …

There’s No Debate: Entertainment Marketers Can Take A Page From Political Digital Advertising

Political marketers are some of the most sophisticated advertisers. Period. Each political candidate has a specific story and vision they’re trying to sell to the American people. Entertainment marketers could afford to take a page or six from their digital advertising playbook. Think about it: The last time you voted, what made you compelled to give your vote to that …