[AdExchanger Exclusive] Cross-Channel Attribution: A Bad Idea That Gets Worse With Time

Jason Wolfson Uncategorized

Sure, we’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and gone. Well, you obviously know that isn’t true. Unfortunately, however, it will probably never be true. While that is quite glib, some real talk is needed when it comes to attribution. Yes, the industry evolved with the …

Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

How Entertainment Marketers Can Make Their Social Media Count

Jason Wolfson Advertising

When you think social media, you might think of it as the ultimate ground for e-commerce advertising. But the principles of selling goods via social ads can apply to any business, including those of entertainment. That’s right: You can turn social media users into viewers and fans. Looking at the numbers, the potential of social media marketing is astounding: According …

Movie Studios’ Focus Should Be Putting Butts in Seats At Home

Jason Wolfson movies

In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …

There’s No Debate: Entertainment Marketers Can Take A Page From Political Digital Advertising

Jason Wolfson Advertising

Political marketers are some of the most sophisticated advertisers. Period. Each political candidate has a specific story and vision they’re trying to sell to the American people. Entertainment marketers could afford to take a page or six from their digital advertising playbook. Think about it: The last time you voted, what made you compelled to give your vote to that …

[Moguldom Exclusive] VuPulse CEO Leads The Post-Click Intelligence Charge

Jason Wolfson News

Artificial intelligence and data analytics are increasingly used to segment campaigns for personalized and behavioral marketing. Brands are relying more than ever on technology to get the highest return on investment for their marketing budgets. However it’s all been focused on everything before the click. Enter post-click intelligence. Kevin Hill, our fearless leader, Founder, and everything in between, believes he and our …

[Forbes Exclusive] Three Steps For TV Networks To Survive Besides Launching An OTT

Jason Wolfson News

Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …

2019 Digital Advertising Best Practices

Jason Wolfson best practices

One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …

Stretching Ad Dollars: New Year, Same Ole Budget Talk

Jason Wolfson budget

“This year’s motto is do more with less!” As marketers you’ve heard it all. “Do more with less, do it yesterday with less, be more creative with less, try something new with less and oh, make sure what you spend is 100% attributable so we can track effectiveness of your ‘less’ spend.” Each year, budgets become tighter, while the goals …