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The latest research from Hub Entertainment Research shows movie viewing trends that were happening pre-COVID but have been put into hyperdrive due to the pandemic. Hub’s “Monetizing Video” study encompassed 2,036 U.S. consumers, with ages 16-74, who watch at least one hour of TV per week. The one area of the study that really stands out are one of the …
For the last few years, Media Play News provides their top home entertainment retailers. Streaming services have evolved from distributors of content to content creators, so are omitted from this year’s list. The focus is now on pure retailers who are in the business of distributing home entertainment products on a transactional basis. A couple key points to mention: One …
Last time we reported on the streaming wars, we were in the thick of a pandemic and streaming services were booming. Well that was almost two months ago and a helluva lot has happened since. Specific to the streaming wars, we had two major streaming services launch – HBO Max and Quibi. Now logic would suggest that the momentum for …
Things tend to happen in threes and adtech is no exception. 1) Recent moves by Apple and Google to rid third party cookies have given DMPs a grim future. 2) The army of walled gardens are forcing advertisers to spend on-platform in order to gain any data or insights from those respective platforms. 3) COVID-19 flipped everything upside down, including …
We keep looking for silver linings while in quarantine, and one of those should be using the time to push for transparency in adtech. An in-depth study into the gaps of the adtech supply chain, by The Incorporated Society of British Advertisers (Isba) and PwC, reinforces why this is so important to address now. The Isba Programmatic Supply Chain Transparency Study, …
The COVID-19 pandemic has easily been the strangest time in most, if not all, of our lives. It’s impacted the way that we do almost everything. How we conduct business and communicate with our jobs on a daily basis is definitely one of them. While WFH (aka work from home) or remote work has become more common for employees in …
Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …
Of course, the highly anticipated launch of NBC’s Peacock streaming service in July 2020, has been widely covered by pundits and media alike, but will the service ultimately live up to the expectations set forth in the mid-January public launch? Well, it’s worth taking a look at both sides of the coin – the impact for consumers and the impact …
Years ago, only a few ad trades and USA Today would weigh-in on which Super Bowl ads were well-received, successful and effective. Now, with the Internet and social media being an essential free-for-all, everyone and their mother weighs in with previews, rankings, thoughts, reviews and post-mortems. However, a quick look at a smattering of the major reviews, polls and top …
When the consortium called Project OAR, led by TV manufacturer Vizio, with the mission to make addressable TV a reality, was formalized at CES in early 2019 and launched in March 2019, optimism for its success was high. Partners included Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, …
