How Entertainment Marketers Can Make Their Social Media Count

When you think social media, you might think of it as the ultimate ground for e-commerce advertising. But the principles of selling goods via social ads can apply to any business, including those of entertainment. That’s right: You can turn social media users into viewers and fans. Looking at the numbers, the potential of social media marketing is astounding: According …

Movie Studios’ Focus Should Be Putting Butts in Seats At Home

In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …

How Entertainment Brands Can Get Digital Customer Experience Right

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …

There’s No Debate: Entertainment Marketers Can Take A Page From Political Digital Advertising

Political marketers are some of the most sophisticated advertisers. Period. Each political candidate has a specific story and vision they’re trying to sell to the American people. Entertainment marketers could afford to take a page or six from their digital advertising playbook. Think about it: The last time you voted, what made you compelled to give your vote to that …

[Moguldom Exclusive] VuPulse CEO Leads The Post-Click Intelligence Charge

Artificial intelligence and data analytics are increasingly used to segment campaigns for personalized and behavioral marketing. Brands are relying more than ever on technology to get the highest return on investment for their marketing budgets. However it’s all been focused on everything before the click. Enter post-click intelligence. Kevin Hill, our fearless leader, Founder, and everything in between, believes he and our …

Transforming Digital Marketing: Post-Click Intelligence Dashboard

You want the same thing from every marketing dashboard—something that helps your team focus on converting more customers and building a great customer experience to retain more of them. Our post-click intelligence dashboard has a treasure trove of unique campaign data that lets you do just that. The perfect post-click dashboard should provide a huge impact on team focus and …

How Post-Click Optimization Fills the Marketing Gaps

Consumers use a slew of platforms for consuming TV and movie content, listening to music, and shopping for their favorite products. Oh wait, we already knew that. According to a recent Leichtman Research Group report, 69% of U.S. households have an SVOD service (Netflix, Amazon Prime, Hulu), an increase from 52% in 2015. Of those households with SVOD service, 63% subscribe to more …

Transforming Digital Marketing: Link IQ

If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …