Wait, YouTubeTV Had a Super Bowl Ad?

Jason Wolfson Streaming Wars

Years ago, only a few ad trades and USA Today would weigh-in on which Super Bowl ads were well-received, successful and effective. Now, with the Internet and social media being an essential free-for-all, everyone and their mother weighs in with previews, rankings, thoughts, reviews and post-mortems. However, a quick look at a smattering of the major reviews, polls and top …

Will Project OAR Succeed at Addressable TV?

Will Project OAR Succeed at Addressable TV?

Jason Wolfson data

When the consortium called Project OAR, led by TV manufacturer Vizio, with the mission to make addressable TV a reality, was formalized at CES in early 2019 and launched in March 2019, optimism for its success was high. Partners included Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, …

Roku acquisition of Dataxu means for marketers

Why Roku Acquiring DataXu Matters for Digital Marketers

Jason Wolfson Advertising

Digital marketers, it’s time to step up your ad game like Roku. This October, major streaming company Roku made a bold move by acquiring DataXu, an ad tool designed to help marketers purchase ads across TV and online. The deal cost Roku $150 million in cash and stock. This latest acquisition highlights the competitiveness of streaming. No longer can companies …

[Adrants] RIP The Video Completion Rate Metric

Jason Wolfson News

We’ve reached the end – it’s finally time to acknowledge that video completion rate (or VCR) is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged …

[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …

Midyear Metrics Report: Custom Audiences Galore

Jason Wolfson Reports

Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …

[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Jason Wolfson News

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …

Post-Click Technology Best Practices

Jason Wolfson best practices

If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …

How Entertainment Brands Can Get Digital Customer Experience Right

Jason Wolfson Customer Experience

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …