[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …

Midyear Metrics Report: Custom Audiences Galore

Jason Wolfson Reports

Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …

[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Jason Wolfson News

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …

Post-Click Technology Best Practices

Jason Wolfson best practices

If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …

How Entertainment Brands Can Get Digital Customer Experience Right

Jason Wolfson Customer Experience

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …

3 Takeaways From the Variety TV Summit

Jason Wolfson Events

A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …

Jason Wolfson Accepted Into Forbes Communications Council

Jason Wolfson News

Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Boca Raton, April 29, 2019 — Jason Wolfson, SVP Marketing for VuPulse, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Jason Wolfson was vetted and selected by a review committee based on the depth and diversity …

What Does The 2019 IAB Data Report Mean for Marketers?

Jason Wolfson Reports

The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …

2019 Digital Advertising Best Practices

Jason Wolfson best practices

One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …

Delayed Viewing Standouts for January 7: Reality TV Scores Big in Live+3

Jason Wolfson Delayed Viewing

Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …