Delayed Viewing Stars March 11: ‘Deadly Class’ Ratings Spike in Live+7

What’s a new cable series best friend? Delayed viewing of course. “Deadly Class”, the latest from Syfy, generated massive gains in the cable live +7 ratings for the week of March 11. The freshman series grew from its 0.1 L+SD rating to a 0.4 (+0.3, +300%), after one week of delayed viewing. Other cable winners of delayed viewing include MTV’s …

MPAA: Home Entertainment Consumer Spending Increased 16% YoY

Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …

Delayed Viewing Stars February 25: ‘Modern Family’ Surges in Live+3

Though a lower week than the last few, broadcast still saw a strong spike from delayed viewing. “Modern Family” prepares for it’s swan song with a boost from DVRers, with ratings practically doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Modern Family” climbed 82% over its Live+Same Day adults 18-49 haul for a …

Delayed Viewing Stars February 25: ‘Teen Mom 2’ Owns Live+3

While a bit more subdued than weeks past, cable still saw a strong boost from delayed viewings. “Teen Mom 2” continues to score in a big way from viewers recording their show, with their delayed viewing ratings more than doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Teen Mom 2” climbed 120% over …

What Does The 2019 IAB Data Report Mean for Marketers?

The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …

Delayed Viewing Stars February 18: ‘The Good Doctor’ Does It Again

While a bit more modest than weeks past, broadcast series still saw significant lifts from delayed viewings. “The Good Doctor” continues to show the value in delayed viewing, with their ratings almost doubling the week of February 18. In the Nielsen Live+3 numbers for February 18-24, “The Good Doctor” climbed 91% over its Live+Same Day adults 18-49 haul for a …

Delayed Viewing Stars February 11: ‘Teen Mom 2’ Doubles Ratings

“Teen Mom 2” continues to show the value in delayed viewing, with their ratings doubling earlier this month. In the Nielsen Live+3 numbers for the week of February 11, “Teen Mom 2” climbed 100% over its Live+Same Day adults 18-49 haul for a 1.2 rating for the week. Other cable winners of delayed viewing include AMC’s “The Walking Dead” (1.5 …

2019 Digital Advertising Best Practices

One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …

Delayed Viewing Stars January 28: ‘Manifest’ Doubles Ratings

“Manifest” continues to make the case for series renewal, with their ratings more than doubling in delayed viewing. In the Nielsen Live+7 numbers for the week of January 28, “Manifest” climbed 140% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.1 to a …

Survey Says: 90% of TV Consumers Want Better Discoverability

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …