Post-Click Technology Best Practices

Jason Wolfson best practices

If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …

How Entertainment Brands Can Get Digital Customer Experience Right

Jason Wolfson Customer Experience

Customer experience: When it comes to content viewing, how can marketers incorporate it?  There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …

DVR Ratings Stars May 27: CW Rakes in Live+7 Ratings

Jason Wolfson Delayed Viewing

As we enter the summer months, DVR ratings matter even more. The week of May 27 saw CW just crush it in Live +7 ratings with two of their series. “The 100” saw a 0.4 gain (+200%) from its initial L+SD rating, while “Jane The Virgin” saw the same results (+200%) after seven days of delayed viewing. Other broadcast winners …

3 Takeaways From the Variety TV Summit

Jason Wolfson Events

A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …

There’s No Debate: Entertainment Marketers Can Take A Page From Political Digital Advertising

Jason Wolfson Advertising

Political marketers are some of the most sophisticated advertisers. Period. Each political candidate has a specific story and vision they’re trying to sell to the American people. Entertainment marketers could afford to take a page or six from their digital advertising playbook. Think about it: The last time you voted, what made you compelled to give your vote to that …

[Moguldom Exclusive] VuPulse CEO Leads The Post-Click Intelligence Charge

Jason Wolfson News

Artificial intelligence and data analytics are increasingly used to segment campaigns for personalized and behavioral marketing. Brands are relying more than ever on technology to get the highest return on investment for their marketing budgets. However it’s all been focused on everything before the click. Enter post-click intelligence. Kevin Hill, our fearless leader, Founder, and everything in between, believes he and our …

[Forbes Exclusive] Three Steps For TV Networks To Survive Besides Launching An OTT

Jason Wolfson News

Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …

VuPulse Raises $1 Million in Series A Funding

Jason Wolfson News

It’s official! We’ve raised the remainder of our Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors. This adds onto the $587.5 thousand investment from New World Angels in 2018, bringing the total to just over $1.6 million. Look, we know the digital world we live in is fragmented more than ever, and our Post-Click Marketing Platform is helping our …

DVR Ratings Stars April 29: ‘Game of Thrones’ Ratings Spike in Live+3

Jason Wolfson Delayed Viewing

Do we even need to mention which series won the DVR ratings war? To be certain it’s clear, we will clue you in. “Game of Thrones” dominated delayed viewing in the cable live +3 ratings for the week of April 29. The HBO fantasy series led the week with a 6.1 rating among adults 18-49, a 1.0 gain (+20%) from …