DVR Ratings July 15: CW Keeps Rolling in Live+7

As we near the end of summer, broadcast networks are trying to bring in as high of ratings as possible. DVR ratings mean that much more and the week of July 15 saw CW continue to see massive lifts thanks to Live +7 viewing.

The 100” saw a 0.3 gain (+150%) from its initial L+SD rating, while “Jane The Virgin” saw the same results (+150%) from DVR ratings.

Other broadcast winners of DVR ratings include CBS’s “Elementary” (0.4 to 0.8, 100% lift), NBC’s “The InBetween” (0.4 to 0.7, 75% lift), and Fox’s “Masterchef” (0.7 to 1.2, 71% lift).

See the full week’s rankings below.* (Note: we define an L+7 winner as anyone with a 10%+ gain from Live+7 viewing.)

Live+7 Adults 18-49

Telecast Network L+7 18-49  Actual Gain  % Gain 
AMERICA’S GOT TALENT NBC 2.1 0.6 40%
BIG BROTHER – WED CBS 1.6 0.6 60%
BIG BROTHER – THU CBS 1.6 0.6 60%
THE BACHELORETTE ABC 2.2 0.5 29%
BIG BROTHER – SUN CBS 1.6 0.5 45%
MASTERCHEF – THU FOX 1.2 0.5 71%
ELEMENTARY CBS 0.8 0.4 100%
MASTERCHEF – WED FOX 1.2 0.4 50%
GRAND HOTEL ABC 0.9 0.3 50%
SO YOU THINK YOU CAN DANCE FOX 0.8 0.3 60%
MARVEL’S AGENTS OF S.H.I.E.L.D ABC 0.8 0.3 60%
THE 100 CW 0.5 0.3 150%
JANE THE VIRGIN CW 0.5 0.3 150%
BRING THE FUNNY NBC 1.2 0.3 33%
THE INBETWEEN NBC 0.7 0.3 75%
DATELINE – MON NBC 0.9 0.2 29%
LOVE ISLAND – WED CBS 0.8 0.2 33%
THE CODE CBS 0.5 0.2 67%
INSTINCT CBS 0.5 0.2 67%
LOVE ISLAND – MON CBS 0.7 0.2 40%
LOVE ISLAND – TUE CBS 0.7 0.2 40%
LOVE ISLAND – THU CBS 0.7 0.2 40%
LOVE ISLAND – FRI CBS 0.7 0.2 40%
THE LION KING: CAN YOU FEEL THE LOVE TONIGHT – S ABC 0.8 0.1 14%
PRESS YOUR LUCK ABC 0.8 0.1 14%
*Source: Nielsen Media Research

How VuPulse Can Help

With such a massive amount of viewers DVRing and watching their favorite shows after the air date, marketers need to make it easy for their audience to set their DVR via digital. The process can be tricky, but we leverage our machine-learning algorithm to make is super simple; no stressing necessary. Plus marketers then have access to never-before-seen post-click data that can be applied to retaining and gaining fans.

To learn more about how VuPulse can help you increase your ratings, just reach out.

Leave a Reply

Your email address will not be published. Required fields are marked *