MoviePass 2011-2019: R.I.P.

Jason Wolfson movies

Yes, MoviePass, (no pun intended) passed away last week. After several pivots and different pricing models, a few year’s successful run, the in-theater subscription service start-up is calling it quits. So, why, and more importantly, what does this mean for the movie industry in general and what are the broader implications for consumer consumption of video content? Well, their demise looks …

Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

Our Latest Offering – VuSMS – Another Industry First

Jason Wolfson News

Until recently, SMS marketing has been largely ignored by marketers. But we took one look at the industry statistics and decided we needed to develop a product that addressed what the marketplace was so clearly embracing. With a whopping 75% of consumers open to receiving SMS messages from brands, SMS response rates at an unbelievable 209% higher than phone, email …

[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …

DVR Ratings July 15: CW Keeps Rolling in Live+7

Jason Wolfson Delayed Viewing

As we near the end of summer, broadcast networks are trying to bring in as high of ratings as possible. DVR ratings mean that much more and the week of July 15 saw CW continue to see massive lifts thanks to Live +7 viewing. “The 100” saw a 0.3 gain (+150%) from its initial L+SD rating, while “Jane The Virgin” saw …

How Entertainment Marketers Can Make Their Social Media Count

Jason Wolfson Advertising

When you think social media, you might think of it as the ultimate ground for e-commerce advertising. But the principles of selling goods via social ads can apply to any business, including those of entertainment. That’s right: You can turn social media users into viewers and fans. Looking at the numbers, the potential of social media marketing is astounding: According …

Movie Studios’ Focus Should Be Putting Butts in Seats At Home

Jason Wolfson movies

In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …

Midyear Metrics Report: Custom Audiences Galore

Jason Wolfson Reports

Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …

[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Jason Wolfson News

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …