Add “Multicast” to the Splintering List of Content Choices

Jason Wolfson Uncategorized

With Apple moving into cinema premieres, and just this month AMC Theatres challenging Netflix with a jump into the streaming wars, the field seems prime with the possibility for more disruption, melding, consolidation and fragmentation, before things settle. Add to that list one more for good measure: the multicast. Major sports leagues, who for decades have relied on exclusivity and singularity of …

[Adrants] RIP The Video Completion Rate Metric

Jason Wolfson News

We’ve reached the end – it’s finally time to acknowledge that video completion rate (or VCR) is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged …

Nielsen: Engaging Viewers For Longer Impacts Ratings

Jason Wolfson Delayed Viewing

Everything you thought you knew about audience viewing behavior? You don’t have to throw it out the window, but it’s time to adjust your perspective. New Nielsen data, analyzed by The Hollywood Reporter, reveals an interesting and unexpected trend in how audiences consume content: Viewership remains significant in the first three days of the show’s airing, but continues momentum as much …

Apple + Cinema = What Exactly?

Jason Wolfson Streaming Wars

As Apple is wont to do from time-to-time (but not always), a few weeks ago they announced an arguably bold move. Widely reported across all trade and business press, Apple will roll out feature-length films in theaters before releasing them on its streaming service Apple TV+. Unlike Netflix and others, Apple seems to be focused on highlighting their role in …

[AdExchanger Exclusive] Cross-Channel Attribution: A Bad Idea That Gets Worse With Time

Jason Wolfson Uncategorized

Sure, we’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and gone. Well, you obviously know that isn’t true. Unfortunately, however, it will probably never be true. While that is quite glib, some real talk is needed when it comes to attribution. Yes, the industry evolved with the …

MoviePass 2011-2019: R.I.P.

Jason Wolfson movies

Yes, MoviePass, (no pun intended) passed away last week. After several pivots and different pricing models, a few year’s successful run, the in-theater subscription service start-up is calling it quits. So, why, and more importantly, what does this mean for the movie industry in general and what are the broader implications for consumer consumption of video content? Well, their demise looks …

Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

Our Latest Offering – VuSMS – Another Industry First

Jason Wolfson News

Until recently, SMS marketing has been largely ignored by marketers. But we took one look at the industry statistics and decided we needed to develop a product that addressed what the marketplace was so clearly embracing. With a whopping 75% of consumers open to receiving SMS messages from brands, SMS response rates at an unbelievable 209% higher than phone, email …

[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …