Below you'll find a list of all posts that have been categorized as “News”
We all know that the race to deliver a streaming service with the best content at a consumer-friendly price has been on for quite some time now. So, as cable giant Comcast prepares to launch its own video-streaming service, Peacock, in April 2020, add a wrinkle to the mix. Roughly three weeks ago, right before the start of the New …
Unless you’ve been living under a rock the last month, the streaming wars are front and center in every news feed you scroll through. Just in the past few weeks, the battle content attention and subscription share has gotten more gruesome than ever. For the past few years, trade industry conversations have swirled around cord-cutters, streaming wars, the explosion of over-the-top video, …
We’ve reached the end – it’s finally time to acknowledge that video completion rate (or VCR) is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged …
Until recently, SMS marketing has been largely ignored by marketers. But we took one look at the industry statistics and decided we needed to develop a product that addressed what the marketplace was so clearly embracing. With a whopping 75% of consumers open to receiving SMS messages from brands, SMS response rates at an unbelievable 209% higher than phone, email …
For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …
After pressure to compete in the streaming wars, it finally happened: on August 13, Viacom and CBS announced that they were finally going to merge. The news comes after owner Shari Redstone has been rallying for the merge for years; the companies were originally brought together through other mergers, only to split up by her father 13 years ago. After …
Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …
Artificial intelligence and data analytics are increasingly used to segment campaigns for personalized and behavioral marketing. Brands are relying more than ever on technology to get the highest return on investment for their marketing budgets. However it’s all been focused on everything before the click. Enter post-click intelligence. Kevin Hill, our fearless leader, Founder, and everything in between, believes he and our …
Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …
It’s official! We’ve raised the remainder of our Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors. This adds onto the $587.5 thousand investment from New World Angels in 2018, bringing the total to just over $1.6 million. Look, we know the digital world we live in is fragmented more than ever, and our Post-Click Marketing Platform is helping our …
