[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair mount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …