[Magid Exclusive] 3 Requirements for Maximizing Your Innovation Budget

Jason Wolfson News

Every marketer wants to beĀ innovative, but few marketing orgsĀ have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …