Delayed Viewing Stars February 25: ‘Modern Family’ Surges in Live+3

Though a lower week than the last few, broadcast still saw a strong spike from delayed viewing. “Modern Family” prepares for it’s swan song with a boost from DVRers, with ratings practically doubling the week of February 25.

In the Nielsen Live+3 numbers for February 25-March 3, “Modern Family” climbed 82% over its Live+Same Day adults 18-49 haul for a 2.0 rating for the week.

The 2-part season finale of the FOX sensation “The Masked Singer” grew by 0.7 and 0.6 points to 4.3 and 3.2 ratings, respectively.

Other broadcast winners of delayed viewing include ABC’s “Grey’s Anatomy” (1.6 to 2.6, 63% lift), NBC’s “The Voice” (2.1 to 2.6, 24% lift), and Fox’s “The Passage” (0.8 to 1.5, 88% lift).

See the full week’s rankings below.* (Note: we define an L+3 winner as anyone with a 10%+ gain from Live+3 viewing.)

 

Live+3 Adults 18-49

Telecast Network L+3 18-49 Actual Gain % Gain
THE MASKED SINGER FOX 4.3 0.7 19%
THE MASKED SINGER – S FOX 3.2 0.6 23%
GREY’S ANATOMY ABC 2.6 1.0 63%
THE VOICE – P NBC 2.6 0.5 24%
THE VOICE – TUE NBC 2.4 0.3 14%
THE BACHELOR ABC 2.3 0.5 28%
THE GOOD DOCTOR ABC 2.1 1.0 91%
SURVIVOR CBS 2.1 0.6 40%
MODERN FAMILY ABC 2.0 0.9 82%
AMERICAN IDOL – P ABC 2.0 0.3 18%
CHICAGO PD NBC 2.0 0.8 67%
A MILLION LITTLE THINGS ABC 1.9 0.8 73%
CHICAGO FIRE NBC 1.9 0.7 58%
WORLD OF DANCE – S NBC 1.7 0.3 21%
CHICAGO MED NBC 1.7 0.5 42%
NCIS CBS 1.7 0.5 42%
THE ENEMY WITHIN – P NBC 1.6 0.4 33%
THE GOLDBERGS ABC 1.5 0.4 36%
THE PASSAGE FOX 1.5 0.7 88%
THE NEIGHBORHOOD CBS 1.4 0.2 17%
LAST MAN STANDING FOX 1.4 0.4 40%
FBI CBS 1.4 0.4 40%
THE ORVILLE FOX 1.4 0.6 75%
AMERICAN HOUSEWIFE ABC 1.3 0.3 30%
THE TITAN GAMES NBC 1.3 0.3 30%
BULL CBS 1.3 0.4 44%
WORLD OF DANCE NBC 1.3 0.3 30%
NCIS: LOS ANGELES CBS 1.3 0.4 44%
SHARK TANK ABC 1.3 0.4 44%

*Source: Nielsen Media Research

 

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