How often do you see a digital ad or social post for a show that you like, then forget to watch or record it? The ad or post you saw likely has a high-res image and includes the date and time of the airing, but that’s it. Very rarely do you even see a CTA button of any sorts, and if you do, it either sends you to a generic destination or isn’t even clickable.
Given that our attention spans are shorter than that of a goldfish, the impulse to act is gone once the ad is gone. Why are you leaving your digital advertising and marketing up to fate? In the age of micro-moments, snaps and stories, the concept of digital ads and marketing sans action in your call-to-action is frankly a bad move.
To read the entire byline from our Founder and CEO, Kevin Hill, check out the Adweek piece here.