Delayed Viewing Standouts for 12/31: ‘Masked Singer’ Debuts With A Bang

Fox’s new series saw a massive ratings increase from delayed viewing.

In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week.

Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 to a 1.3, 117% lift), and CBS’s “Criminal Minds” (0.7 to a 1.4, 100% lift).

See the full week’s rankings below.* (Note: we define an L+3 winner as anyone with a 10%+ gain from Live+3 viewing.)

Live+3 Adults 18-49

Telecast Network Broadcast Date L+SD A18-49 L+3 A18-49 Actual Gain % Gain
THE MASKED SINGER FOX 01/02/19 3.0 3.9 +0.9 +30%
THE BIG BANG THEORY CBS 01/03/19 2.2 3.2 +1.0 +45%
YOUNG SHELDON CBS 01/03/19 1.7 2.4 +0.7 +41%
TITAN GAMES NBC 01/03/19 1.8 2.2 +0.4 +22%
S.W.A.T. CBS 01/03/19 0.9 1.6 +0.7 +78%
THE BLACKLIST NBC 01/03/19 0.9 1.5 +0.6 +67%
LAST MAN STANDING FOX 01/04/19 1.0 1.5 +0.5 +50%
24 HOURS TO HELL & BACK FOX 01/02/19 1.2 1.5 +0.3 +25%
CRIMINAL MINDS CBS 01/02/19 0.7 1.4 +0.7 +100%
SEAL TEAM CBS 01/02/19 0.9 1.4 +0.5 +56%
FAMILY GUY FOX 01/06/19 1.0 1.4 +0.4 +40%
THE ORVILLE FOX 01/03/19 0.6 1.3 +0.7 +117%
BLUE BLOODS CBS 01/04/19 0.8 1.3 +0.5 +63%
NCIS: LOS ANGELES CBS 01/06/19 0.9 1.3 +0.4 +44%
HAWAII FIVE-0 CBS 01/04/19 0.8 1.2 +0.4 +50%
SHARK TANK ABC 01/06/19 0.9 1.2 +0.3 +33%
BOB’S BURGERS FOX 01/06/19 0.9 1.2 +0.3 +33%
HELL’S KITCHEN FOX 01/04/19 0.7 1.1 +0.4 +57%
LETHAL WEAPON FOX 01/01/19 0.7 1.1 +0.4 +57%
20/20-FRI ABC 01/04/19 0.8 1.1 +0.3 +38%
THE COOL KIDS FOX 01/04/19 0.8 1.1 +0.3 +38%
GOD FRIENDED ME CBS 01/06/19 0.9 1.1 +0.2 +22%
THE SIMPSONS FOX 01/06/19 0.9 1.1 +0.2 +22%
BLACKLIST NBC 01/04/19 0.6 1.0 +0.4 +67%
MACGYVER CBS 01/04/19 0.7 1.0 +0.3 +43%
GOTHAM FOX 01/03/19 0.7 1.0 +0.3 +43%
AMER FUNN HM VIDEOS ABC 01/06/19 0.9 1.0 +0.1 +11%
TOAST TO 2018 NBC 12/31/18 0.9 1.0 +0.1 +11%
MADAM SECRETARY CBS 01/06/19 0.6 0.9 +0.3 +50%
FRESH OFF THE BOAT ABC 01/04/19 0.7 0.9 +0.2 +29%
SPEECHLESS ABC 01/04/19 0.5 0.8 +0.3 +60%
THE GIFTED FOX 01/01/19 0.5 0.8 +0.3 +60%
DATELINE FRI NBC 01/04/19 0.5 0.8 +0.3 +60%
LAST DAYS OF JFK JR. ABC 01/03/19 0.7 0.8 +0.1 +14%
*Source: Nielsen Media Research

 

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