Transforming Digital Marketing: Link IQ

Jason Wolfson Digital Marketing, Post-click optimization

If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …

WTF is PCO?!

Jason Wolfson Post-click optimization

The VuPulse team believes in the power that Post-Click Optimization (PCO) has on marketing. From our slack channels and meetings to our team dinners, we subscribe to the mantra that “if we send consumers where they want to watch/listen/shop, the marketers will continue to love us.” Sounds cheesy but it’s true. Since our team is smaller than an NBA roster, we need …

New World Angels Leads Our Investment Round

Jason Wolfson News

Investment is often the bloodline that keeps an early-stage startup alive. Helping them build out their product, bring on the right people, and ensure their name is reaching the appropriate people. That’s why we are thrilled to have New World Angels (NWA) be the lead investor of our Series A Round. NWA, Florida’s premier structured angel investment group, announced an …