End The TV Scavenger Hunt: Localize Your Search Experience

Jason Wolfson Digital Marketing

Do you know the percentage of viewers that know their local channel numbers vs. the name of the network? We don’t, but we’ll venture to say many of them. With streaming providers offering ~40,000 TV episodes and movies in their catalogs, you can’t blame the viewer for “network blindness”. A recent study from Hub Entertainment Research says with so many …