Delayed Viewing Stars February 25: ‘Teen Mom 2’ Owns Live+3

Jason Wolfson Delayed Viewing

While a bit more subdued than weeks past, cable still saw a strong boost from delayed viewings. “Teen Mom 2” continues to score in a big way from viewers recording their show, with their delayed viewing ratings more than doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Teen Mom 2” climbed 120% over …

What Does The 2019 IAB Data Report Mean for Marketers?

Jason Wolfson Reports

The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …

Delayed Viewing Stars February 18: ‘The Good Doctor’ Does It Again

Jason Wolfson Delayed Viewing

While a bit more modest than weeks past, broadcast series still saw significant lifts from delayed viewings. “The Good Doctor” continues to show the value in delayed viewing, with their ratings almost doubling the week of February 18. In the Nielsen Live+3 numbers for February 18-24, “The Good Doctor” climbed 91% over its Live+Same Day adults 18-49 haul for a …

Delayed Viewing Stars February 11: ‘Teen Mom 2’ Doubles Ratings

Jason Wolfson Delayed Viewing

“Teen Mom 2” continues to show the value in delayed viewing, with their ratings doubling earlier this month. In the Nielsen Live+3 numbers for the week of February 11, “Teen Mom 2” climbed 100% over its Live+Same Day adults 18-49 haul for a 1.2 rating for the week. Other cable winners of delayed viewing include AMC’s “The Walking Dead” (1.5 …

2019 Digital Advertising Best Practices

Jason Wolfson best practices

One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …

Delayed Viewing Stars January 28: ‘Manifest’ Doubles Ratings

Jason Wolfson Delayed Viewing

“Manifest” continues to make the case for series renewal, with their ratings more than doubling in delayed viewing. In the Nielsen Live+7 numbers for the week of January 28, “Manifest” climbed 140% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.1 to a …

Survey Says: 90% of TV Consumers Want Better Discoverability

Jason Wolfson Reports, Uncategorized

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …

Delayed Viewing Stars for January 14, 2019: ‘This Is Us’ Crushes It in Live+7

Jason Wolfson Delayed Viewing

Fresh off their midseason slumber, “This Is Us” reaped the benefits of delayed viewing to kick off 2019. In the Nielsen Live+7 numbers for the week of January 14, “This Is Us” climbed 90% over its Live+Same Day adults 18-49 haul for a 3.8 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.2 …

End The TV Scavenger Hunt: Localize Your Search Experience

Jason Wolfson Digital Marketing

Do you know the percentage of viewers that know their local channel numbers vs. the name of the network? We don’t, but we’ll venture to say many of them. With streaming providers offering ~40,000 TV episodes and movies in their catalogs, you can’t blame the viewer for “network blindness”. A recent study from Hub Entertainment Research says with so many …

Focus on Digital Marketing Metrics That ACTUALLY Matter to You

Jason Wolfson analytics

Guest blogger: Mitch Dupuis – Digital Marketing Specialist, Klipfolio We know you don’t have time to read a never-ending article about the value of managing metrics for your marketing team’s performance. We know this because you are leading a team of marketers whose roles are unique but also far reaching, so your position often feels like you’re a juggler in …