VuPulse analytics are a treasure trove of valuable insights about your audience, your ad performance, and the overall effectiveness of your marketing strategy. But many brands don’t truly capitalize on their data or use it strategically when it comes to growing their viewership.
To help you strategize for 2019, we’re focusing on three key VuPulse analytics that can help you improve and develop your overall marketing strategy.
Knowing what kind of VuPulse-powered ads resonate best with your audience could help you plan your future media buys and marketing strategy. One of the best ways to gauge what type of ads work best is with your VuPulse Engaged metric.
There’s no other metric out there quite like this one – Engaged is the number of qualified consumers that go through the post-click optimization and segmentation process. This may sound like a complicated way of saying ‘click’ but it isn’t, because not everyone that clicks on your ad actually gets analyzed post-click. (I mean don’t forget about fat thumbing.)
The more consumers that engaged with your ads and marketing, the more likely our algorithm will accurately route them exactly where they want to watch or buy your content.
VuPulse’s bread and butter is personally routing everyone that clicks to where they want to watch, record, or buy – in one click. With our Percent Routed metric, you’re able to see the percentage of those who clicked and landed at their preferred destination in that one click.
Having this level of insight from your VuPulse audience is invaluable. It not only validates your investment in our technology, but helps you further tailor your digital experience for each and every consumer. Your budgets in 2019 are likely tighter than 2018, so efficiently putting your audience exactly where they want to convert is one helluva way to save money and impress the brass.
This is a metric that surprises and delights many of our customers. Marketers often have a set list of destinations they want us to include as options for consumers, based on either agreements with providers of their content/products or a preconceived notion of where their customers want to consume their content or buy their products. (For instance, many iOS users don’t actually want to purchase a digital movie on iTunes.)
What we’re finding is many times those assumptions are wrong. And we all know what happens when we assume, right?
Gaining a glimpse into where your customers convert is gold. The Destinations metric will help better influence your marketing strategy as well as evaluate your partnership approach. You may learn that after years of brokering deals with one destination that you should be focused on one you haven’t even thought about much. Having this knowledge will be a game-changer moving forward.
By focusing on identifying your customer’s behavior patterns, you’ll be armed with the best information to strategically invest in the future. Review your metrics monthly and compare it against previous months and campaigns. If you can identify both the wins and fails, you’ll be able to build stronger campaigns, and results, in the future.
If you’d like to learn more about how to make these VuPulse’s metrics work for you drop us a note.