Below you'll find a list of all posts that have been categorized as “Uncategorized”
Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …
With Apple moving into cinema premieres, and just this month AMC Theatres challenging Netflix with a jump into the streaming wars, the field seems prime with the possibility for more disruption, melding, consolidation and fragmentation, before things settle. Add to that list one more for good measure: the multicast. Major sports leagues, who for decades have relied on exclusivity and singularity of …
Sure, we’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and gone. Well, you obviously know that isn’t true. Unfortunately, however, it will probably never be true. While that is quite glib, some real talk is needed when it comes to attribution. Yes, the industry evolved with the …
Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …
Cord cutting is real, and practically everyone in your life is adding an SVOD or two. But let’s get down to the specifics – just how many services are consumers buying into? Well thanks to nScreenMedia, we’ve got some intel on this information, and thanks to us we’ve got some thoughts on how TV marketers can navigate the changes. The …
If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …
