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Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …
It’s official! We’ve raised the remainder of our Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors. This adds onto the $587.5 thousand investment from New World Angels in 2018, bringing the total to just over $1.6 million. Look, we know the digital world we live in is fragmented more than ever, and our Post-Click Marketing Platform is helping our …
Do we even need to mention which series won the DVR ratings war? To be certain it’s clear, we will clue you in. “Game of Thrones” dominated delayed viewing in the cable live +3 ratings for the week of April 29. The HBO fantasy series led the week with a 6.1 rating among adults 18-49, a 1.0 gain (+20%) from …
The video content world is full of acronyms (OT-what?). Throwing around a bunch of letters can make anyone sound like an expert. But having a true knowledge of what these acronyms mean will give marketers a solid foundation to build expertise off of. Plus, if you don’t know what these acronyms mean, you won’t know how to best serve your …
Cord cutting is real, and practically everyone in your life is adding an SVOD or two. But let’s get down to the specifics – just how many services are consumers buying into? Well thanks to nScreenMedia, we’ve got some intel on this information, and thanks to us we’ve got some thoughts on how TV marketers can navigate the changes. The …
Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Boca Raton, April 29, 2019 — Jason Wolfson, SVP Marketing for VuPulse, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Jason Wolfson was vetted and selected by a review committee based on the depth and diversity …
While delayed viewing was down across the board, “Chicago P.D.” saw a lift in Live+3 DVR ratings for the week of March 25. The series increased from its 1.1 L+SD rating to a 1.9 (+0.8, +73%), thanks to delayed viewing. Other broadcast winners of delayed viewing include ABC’s “Grey’s Anatomy” (1.6 to 2.5, 56% lift), Fox’s “9-1-1” (1.2 to 2.0, …
We did it! The team is excited to be a part of a list with such great startups in a growing market. The Tech Tribune staff has compiled the very best tech startups in Boca Raton, Florida. In doing their research, they considered several factors including but not limited to: Revenue potential Leadership team Brand/product traction Competitive landscape Additionally, all companies must …
How often do you see a digital ad or social post for a show that you like, then forget to watch or record it? The ad or post you saw likely has a high-res image and includes the date and time of the airing, but that’s it. Very rarely do you even see a CTA button of any sorts, and …
What’s a new cable series best friend? Delayed viewing of course. “Deadly Class”, the latest from Syfy, generated massive gains in the cable live +7 ratings for the week of March 11. The freshman series grew from its 0.1 L+SD rating to a 0.4 (+0.3, +300%), after one week of delayed viewing. Other cable winners of delayed viewing include MTV’s …
