Do we even need to mention which series won the DVR ratings war? To be certain it’s clear, we will clue you in. “Game of Thrones” dominated delayed viewing in the cable live +3 ratings for the week of April 29.
The HBO fantasy series led the week with a 6.1 rating among adults 18-49, a 1.0 gain (+20%) from its initial L+SD rating. It unquestionably remained the week’s most-watched broadcast as well, with a 14.5 million viewer audience (+2.67 million, +23%) after three days of delayed viewing.
Other cable winners of DVR ratings include MTV’s “Teen Mom 2” (0.5 to 1.1, 120% lift), Bravo’s “Vanderpump Rules” (0.6 to 1.1, 83% lift), and VH1’s “Black Ink Crew” (0.4 to 0.7, 75% lift).
See the full week’s rankings below.* (Note: we define an L+3 winner as anyone with a 10%+ gain from Live+3 viewing.)
Live+3 Adults 18-49
| Telecast | Network | L+3 18-49 | Actual Gain | % Gain |
| GAME OF THRONES | HBO | 6.1 | 1.0 | 20% |
| LOVE & HIP HOP ATLANTA | VH1 | 1.2 | 0.4 | 50% |
| VANDERPUMP RULES | BRAVO | 1.1 | 0.5 | 83% |
| REAL HOUSEWIVES OF BEVERLY HILLS | BRAVO | 1.1 | 0.5 | 83% |
| TEEN MOM II | MTV | 1.1 | 0.6 | 120% |
| CURSE OF OAK ISLAND | HISTORY | 1.0 | 0.3 | 43% |
| BARRY | HBO | 1.0 | 0.2 | 25% |
| CHALLENGE: WAR OF WORLDS | MTV | 0.9 | 0.4 | 80% |
| WWE ENTERTAINMENT | USA | 0.9 | 0.1 | 13% |
| WWE ENTERTAINMENT | USA | 0.9 | 0.2 | 29% |
| WWE ENTERTAINMENT | USA | 0.8 | 0.2 | 33% |
| LIVE PD | A&E | 0.8 | 0.1 | 14% |
| KEEPING UP WITH THE KARDASHIANS | E! | 0.7 | 0.3 | 75% |
| CURSE OF CIVIL WAR GOLD – P | HISTORY | 0.7 | 0.2 | 40% |
| LIVE PD | A&E | 0.7 | 0.1 | 17% |
| BLACK INK CREW | VH1 | 0.7 | 0.3 | 75% |
| 90 DAY FIANCE: HAPPILY EVER AFTER? | TLC | 0.7 | 0.2 | 40% |
| WWE SMACKDOWN | USA | 0.7 | 0.2 | 40% |
| REAL HOUSEWIVES OF POTOMAC – P | BRAVO | 0.7 | 0.3 | 75% |
*Source: Nielsen Media Research
How VuPulse Can Help
With such a massive amount of viewers DVRing and watching their favorite shows after the air date, marketers need to make it easy for their audience to set their DVR via digital. The process can be tricky, but VuPulse leverages their machine-learning algorithm to make is super simple; no stressing necessary.
To learn more about how VuPulse can help you increase your ratings, just reach out.