Below you'll find a list of all posts that have been tagged as “advertising”
Things tend to happen in threes and adtech is no exception. 1) Recent moves by Apple and Google to rid third party cookies have given DMPs a grim future. 2) The army of walled gardens are forcing advertisers to spend on-platform in order to gain any data or insights from those respective platforms. 3) COVID-19 flipped everything upside down, including …
Of course, the highly anticipated launch of NBC’s Peacock streaming service in July 2020, has been widely covered by pundits and media alike, but will the service ultimately live up to the expectations set forth in the mid-January public launch? Well, it’s worth taking a look at both sides of the coin – the impact for consumers and the impact …
Years ago, only a few ad trades and USA Today would weigh-in on which Super Bowl ads were well-received, successful and effective. Now, with the Internet and social media being an essential free-for-all, everyone and their mother weighs in with previews, rankings, thoughts, reviews and post-mortems. However, a quick look at a smattering of the major reviews, polls and top …
When the consortium called Project OAR, led by TV manufacturer Vizio, with the mission to make addressable TV a reality, was formalized at CES in early 2019 and launched in March 2019, optimism for its success was high. Partners included Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, …
Digital marketers, it’s time to step up your ad game like Roku. This October, major streaming company Roku made a bold move by acquiring DataXu, an ad tool designed to help marketers purchase ads across TV and online. The deal cost Roku $150 million in cash and stock. This latest acquisition highlights the competitiveness of streaming. No longer can companies …
We’ve reached the end – it’s finally time to acknowledge that video completion rate (or VCR) is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged …
For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …
Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …
Every marketer wants to be innovative, but few marketing orgs have the confidence to execute with ease. With higher goals and expectations from management each year, marketers are being given more money to invest in innovation. However that innovation budget comes with a fair amount of trepidation. According to Gartner, CMOs indicate that 16% of their budgets are now allocated to innovation, …
If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …
