Delayed Viewing Standouts for January 7: Reality TV Scores Big in Live+3

Jason Wolfson Delayed Viewing

Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …

Q4 Quarterly Metrics Report: Digital Download Surge on Amazon & Fandango

Jason Wolfson Reports

We all know the value of data. It’s been talked about ad nauseam for years. The data dialogue has now shifted to one around customer preference data, well because it just makes sense. Being able to go deeper into your audience to know their habits and preferences on how they like to use your services is brilliant. Given that, we’ve …

Delayed Viewing Standouts for 12/31: ‘Masked Singer’ Debuts With A Bang

Jason Wolfson Delayed Viewing

Fox’s new series saw a massive ratings increase from delayed viewing. In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week. Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 …

How VuPulse Analytics Can Help Boost Your ROI in 2019

Jason Wolfson data

VuPulse analytics are a treasure trove of valuable insights about your audience, your ad performance, and the overall effectiveness of your marketing strategy. But many brands don’t truly capitalize on their data or use it strategically when it comes to growing their viewership. To help you strategize for 2019, we’re focusing on three key VuPulse analytics that can help you …

Stretching Ad Dollars: New Year, Same Ole Budget Talk

Jason Wolfson budget

“This year’s motto is do more with less!” As marketers you’ve heard it all. “Do more with less, do it yesterday with less, be more creative with less, try something new with less and oh, make sure what you spend is 100% attributable so we can track effectiveness of your ‘less’ spend.” Each year, budgets become tighter, while the goals …

Delayed Viewing Standouts: The Good Doctor Scores Big Live+7 Ratings

Jason Wolfson Delayed Viewing

Just what the doctor ordered! ABC’s hit series saw a massive ratings increase from delayed viewing. In the Nielsen Live+7 numbers for the week, “The Good Doctor” rose 118% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other winners of delayed viewing include Fox’s “9-1-1” (1.2 to a 2.5, 108% lift), ABC’s “The Rookie” (0.7 …

How To Win The TV War: 3 Ways Digital Can Drive L+3 & L+7 Ratings

Jason Wolfson Ratings

TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …

MVPD Sites Are The Place To Be For TV Marketers

Jason Wolfson OTT

OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …

Inform Your Q4 Marketing With Our Q3 Intelligence Report

Jason Wolfson Reports

For those of you who have been following our company and reading our content, you’re aware of the type of tune-in advertising and marketing data that we capture. To those who are new: welcome. Please know that our platform captures and outputs a ton of unique user data for our customers. See this previous post on our dashboard for more context. It’s …

NYC TV Week: Time to Fully Embrace Digital Technology

Jason Wolfson Events

For decades, traditional TV was a trailblazer in technology. Over the past few years, they’re no longer the lone wolf of today’s digital and technology transformation. That’s why we and thousands of others flocked to New York last week for NYC Television Week. Presented by Broadcasting & Cable and Multichannel News, they gave insight and perspective on emerging trends in multi-platform …