NYC TV Week: Time to Fully Embrace Digital Technology

For decades, traditional TV was a trailblazer in technology. Over the past few years, they’re no longer the lone wolf of today’s digital and technology transformation. That’s why we and thousands of others flocked to New York last week for NYC Television Week. Presented by Broadcasting & Cable and Multichannel News, they gave insight and perspective on emerging trends in multi-platform …

Transforming Digital Marketing: Post-Click Intelligence Dashboard

You want the same thing from every marketing dashboard—something that helps your team focus on converting more customers and building a great customer experience to retain more of them. Our post-click intelligence dashboard has a treasure trove of unique campaign data that lets you do just that. The perfect post-click dashboard should provide a huge impact on team focus and …

How Post-Click Optimization Fills the Marketing Gaps

Consumers use a slew of platforms for consuming TV and movie content, listening to music, and shopping for their favorite products. Oh wait, we already knew that. According to a recent Leichtman Research Group report, 69% of U.S. households have an SVOD service (Netflix, Amazon Prime, Hulu), an increase from 52% in 2015. Of those households with SVOD service, 63% subscribe to more …

Transforming Digital Marketing: Link IQ

If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …

WTF is PCO?!

The VuPulse team believes in the power that Post-Click Optimization (PCO) has on marketing. From our slack channels and meetings to our team dinners, we subscribe to the mantra that “if we send consumers where they want to watch/listen/shop, the marketers will continue to love us.” Sounds cheesy but it’s true. Since our team is smaller than an NBA roster, we need …