Below you'll find a list of all posts that have been tagged as “marketing”
VuPulse analytics are a treasure trove of valuable insights about your audience, your ad performance, and the overall effectiveness of your marketing strategy. But many brands don’t truly capitalize on their data or use it strategically when it comes to growing their viewership. To help you strategize for 2019, we’re focusing on three key VuPulse analytics that can help you …
Just what the doctor ordered! ABC’s hit series saw a massive ratings increase from delayed viewing. In the Nielsen Live+7 numbers for the week, “The Good Doctor” rose 118% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other winners of delayed viewing include Fox’s “9-1-1” (1.2 to a 2.5, 108% lift), ABC’s “The Rookie” (0.7 …
OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …
For those of you who have been following our company and reading our content, you’re aware of the type of tune-in advertising and marketing data that we capture. To those who are new: welcome. Please know that our platform captures and outputs a ton of unique user data for our customers. See this previous post on our dashboard for more context. It’s …
For decades, traditional TV was a trailblazer in technology. Over the past few years, they’re no longer the lone wolf of today’s digital and technology transformation. That’s why we and thousands of others flocked to New York last week for NYC Television Week. Presented by Broadcasting & Cable and Multichannel News, they gave insight and perspective on emerging trends in multi-platform …
You want the same thing from every marketing dashboard—something that helps your team focus on converting more customers and building a great customer experience to retain more of them. Our post-click intelligence dashboard has a treasure trove of unique campaign data that lets you do just that. The perfect post-click dashboard should provide a huge impact on team focus and …
If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …
The VuPulse team believes in the power that Post-Click Optimization (PCO) has on marketing. From our slack channels and meetings to our team dinners, we subscribe to the mantra that “if we send consumers where they want to watch/listen/shop, the marketers will continue to love us.” Sounds cheesy but it’s true. Since our team is smaller than an NBA roster, we need …
