Below you'll find a list of all posts that have been tagged as “TV ratings”
We’ve reached the end – it’s finally time to acknowledge that video completion rate (or VCR) is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged …
Everything you thought you knew about audience viewing behavior? You don’t have to throw it out the window, but it’s time to adjust your perspective. New Nielsen data, analyzed by The Hollywood Reporter, reveals an interesting and unexpected trend in how audiences consume content: Viewership remains significant in the first three days of the show’s airing, but continues momentum as much …
As we near the end of summer, broadcast networks are trying to bring in as high of ratings as possible. DVR ratings mean that much more and the week of July 15 saw CW continue to see massive lifts thanks to Live +7 viewing. “The 100” saw a 0.3 gain (+150%) from its initial L+SD rating, while “Jane The Virgin” saw …
As we enter the summer months, DVR ratings matter even more. The week of May 27 saw CW just crush it in Live +7 ratings with two of their series. “The 100” saw a 0.4 gain (+200%) from its initial L+SD rating, while “Jane The Virgin” saw the same results (+200%) after seven days of delayed viewing. Other broadcast winners …
A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …
Do we even need to mention which series won the DVR ratings war? To be certain it’s clear, we will clue you in. “Game of Thrones” dominated delayed viewing in the cable live +3 ratings for the week of April 29. The HBO fantasy series led the week with a 6.1 rating among adults 18-49, a 1.0 gain (+20%) from …
While delayed viewing was down across the board, “Chicago P.D.” saw a lift in Live+3 DVR ratings for the week of March 25. The series increased from its 1.1 L+SD rating to a 1.9 (+0.8, +73%), thanks to delayed viewing. Other broadcast winners of delayed viewing include ABC’s “Grey’s Anatomy” (1.6 to 2.5, 56% lift), Fox’s “9-1-1” (1.2 to 2.0, …
What’s a new cable series best friend? Delayed viewing of course. “Deadly Class”, the latest from Syfy, generated massive gains in the cable live +7 ratings for the week of March 11. The freshman series grew from its 0.1 L+SD rating to a 0.4 (+0.3, +300%), after one week of delayed viewing. Other cable winners of delayed viewing include MTV’s …
Though a lower week than the last few, broadcast still saw a strong spike from delayed viewing. “Modern Family” prepares for it’s swan song with a boost from DVRers, with ratings practically doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Modern Family” climbed 82% over its Live+Same Day adults 18-49 haul for a …
While a bit more subdued than weeks past, cable still saw a strong boost from delayed viewings. “Teen Mom 2” continues to score in a big way from viewers recording their show, with their delayed viewing ratings more than doubling the week of February 25. In the Nielsen Live+3 numbers for February 25-March 3, “Teen Mom 2” climbed 120% over …
