Below you'll find a list of all posts that have been tagged as “TV ratings”
While a bit more modest than weeks past, broadcast series still saw significant lifts from delayed viewings. “The Good Doctor” continues to show the value in delayed viewing, with their ratings almost doubling the week of February 18. In the Nielsen Live+3 numbers for February 18-24, “The Good Doctor” climbed 91% over its Live+Same Day adults 18-49 haul for a …
“Teen Mom 2” continues to show the value in delayed viewing, with their ratings doubling earlier this month. In the Nielsen Live+3 numbers for the week of February 11, “Teen Mom 2” climbed 100% over its Live+Same Day adults 18-49 haul for a 1.2 rating for the week. Other cable winners of delayed viewing include AMC’s “The Walking Dead” (1.5 …
“Manifest” continues to make the case for series renewal, with their ratings more than doubling in delayed viewing. In the Nielsen Live+7 numbers for the week of January 28, “Manifest” climbed 140% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.1 to a …
Fresh off their midseason slumber, “This Is Us” reaped the benefits of delayed viewing to kick off 2019. In the Nielsen Live+7 numbers for the week of January 14, “This Is Us” climbed 90% over its Live+Same Day adults 18-49 haul for a 3.8 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.2 …
Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …
Fox’s new series saw a massive ratings increase from delayed viewing. In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week. Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 …
“This year’s motto is do more with less!” As marketers you’ve heard it all. “Do more with less, do it yesterday with less, be more creative with less, try something new with less and oh, make sure what you spend is 100% attributable so we can track effectiveness of your ‘less’ spend.” Each year, budgets become tighter, while the goals …
Just what the doctor ordered! ABC’s hit series saw a massive ratings increase from delayed viewing. In the Nielsen Live+7 numbers for the week, “The Good Doctor” rose 118% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other winners of delayed viewing include Fox’s “9-1-1” (1.2 to a 2.5, 108% lift), ABC’s “The Rookie” (0.7 …
TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …
OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …
