Below you'll find a list of all posts that have been categorized as “Reports”
Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …
Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …
The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …
If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …
We all know the value of data. It’s been talked about ad nauseam for years. The data dialogue has now shifted to one around customer preference data, well because it just makes sense. Being able to go deeper into your audience to know their habits and preferences on how they like to use your services is brilliant. Given that, we’ve …
For those of you who have been following our company and reading our content, you’re aware of the type of tune-in advertising and marketing data that we capture. To those who are new: welcome. Please know that our platform captures and outputs a ton of unique user data for our customers. See this previous post on our dashboard for more context. It’s …
