When AMC Theatres On Demand was recently announced – giving consumers the option to rent and buy films for viewing at home – it was significant for two big reasons: it was the world’s largest movie exhibitor and while there are a few theater chains in other countries that operate on-demand divisions, it was the first major exhibitor in the …
MoviePass 2011-2019: R.I.P.
Yes, MoviePass, (no pun intended) passed away last week. After several pivots and different pricing models, a few year’s successful run, the in-theater subscription service start-up is calling it quits. So, why, and more importantly, what does this mean for the movie industry in general and what are the broader implications for consumer consumption of video content? Well, their demise looks …
Movie Studios’ Focus Should Be Putting Butts in Seats At Home
In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …