Below you'll find a list of all posts that have been tagged as “streaming services”
The latest research from Hub Entertainment Research shows movie viewing trends that were happening pre-COVID but have been put into hyperdrive due to the pandemic. Hub’s “Monetizing Video” study encompassed 2,036 U.S. consumers, with ages 16-74, who watch at least one hour of TV per week. The one area of the study that really stands out are one of the …
Last time we reported on the streaming wars, we were in the thick of a pandemic and streaming services were booming. Well that was almost two months ago and a helluva lot has happened since. Specific to the streaming wars, we had two major streaming services launch – HBO Max and Quibi. Now logic would suggest that the momentum for …
As the streaming world continues to capture both trade and consumer media attention, the U.S. Department of Justice made an interesting decision on a movie law that warrants a closer look. Probably only movie buffs or legal historians would know that in the 1948, the Supreme Court ruled in a landmark decision that the eight largest movie studios in Hollywood …
After pressure to compete in the streaming wars, it finally happened: on August 13, Viacom and CBS announced that they were finally going to merge. The news comes after owner Shari Redstone has been rallying for the merge for years; the companies were originally brought together through other mergers, only to split up by her father 13 years ago. After …
Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …
If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …
