Below you'll find a list of all posts that have been tagged as “OTT”
If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …
TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …
OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …
