Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …
Can The Streaming Wars Get Any Hotter? They Just Did.
They say a lot can happen if you blink. And in just the past few weeks, in the ever-expanding world of streaming content and the gruesome streaming wars, proved that once again. In just the span of three weeks, we have seen the launch of Apple TV+, new details revealed about HBO Max and a tease from Netflix about higher …
Apple + Cinema = What Exactly?
As Apple is wont to do from time-to-time (but not always), a few weeks ago they announced an arguably bold move. Widely reported across all trade and business press, Apple will roll out feature-length films in theaters before releasing them on its streaming service Apple TV+. Unlike Netflix and others, Apple seems to be focused on highlighting their role in …
How To Win The TV War: 3 Ways Digital Can Drive L+3 & L+7 Ratings
TV marketers are facing constant pressure to remain competitive with Netflix, Hulu, Amazon and the laundry list of niche OTT and vMVPDs launching every month. According to the Observer, Netflix is expected to spend $8 billion on content in 2018, while Amazon will drop about a “paltry” $4.5 billion. Where the friction lies is that many TV marketers aren’t focused …