Below you'll find a list of all posts that have been tagged as “MVPD”
For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …
The video content world is full of acronyms (OT-what?). Throwing around a bunch of letters can make anyone sound like an expert. But having a true knowledge of what these acronyms mean will give marketers a solid foundation to build expertise off of. Plus, if you don’t know what these acronyms mean, you won’t know how to best serve your …
OTT has exploded in 2018, signaling the convergence of digital and linear TV. According to Comscore, OTT adoption is up 17% YoY. As viewers watch more digital content, networks have put a ton of time, resources, and money into ensuring their vMVPD (virtual MVPD) customer experience is as seamless and easy to use as their linear one. The emphasis on CX …
