Below you'll find a list of all posts that have been tagged as “advertising”
Customer experience: When it comes to content viewing, how can marketers incorporate it? There’s much more to a great customer journey than incorporating over-the-top UX experiences. Even while producing a major film or TV show, thinking about the best way to enhance your audience’s full interaction with it from pre-production to post mortem is a huge must for digital brands. …
A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …
Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Boca Raton, April 29, 2019 — Jason Wolfson, SVP Marketing for VuPulse, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Jason Wolfson was vetted and selected by a review committee based on the depth and diversity …
The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …
One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …
Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …
Fox’s new series saw a massive ratings increase from delayed viewing. In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week. Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 …
VuPulse analytics are a treasure trove of valuable insights about your audience, your ad performance, and the overall effectiveness of your marketing strategy. But many brands don’t truly capitalize on their data or use it strategically when it comes to growing their viewership. To help you strategize for 2019, we’re focusing on three key VuPulse analytics that can help you …
“This year’s motto is do more with less!” As marketers you’ve heard it all. “Do more with less, do it yesterday with less, be more creative with less, try something new with less and oh, make sure what you spend is 100% attributable so we can track effectiveness of your ‘less’ spend.” Each year, budgets become tighter, while the goals …
Just what the doctor ordered! ABC’s hit series saw a massive ratings increase from delayed viewing. In the Nielsen Live+7 numbers for the week, “The Good Doctor” rose 118% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other winners of delayed viewing include Fox’s “9-1-1” (1.2 to a 2.5, 108% lift), ABC’s “The Rookie” (0.7 …
