Below you'll find a list of all posts that have been tagged as “martech”
One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …
Consumers use a slew of platforms for consuming TV and movie content, listening to music, and shopping for their favorite products. Oh wait, we already knew that. According to a recent Leichtman Research Group report, 69% of U.S. households have an SVOD service (Netflix, Amazon Prime, Hulu), an increase from 52% in 2015. Of those households with SVOD service, 63% subscribe to more …
If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …
The VuPulse team believes in the power that Post-Click Optimization (PCO) has on marketing. From our slack channels and meetings to our team dinners, we subscribe to the mantra that “if we send consumers where they want to watch/listen/shop, the marketers will continue to love us.” Sounds cheesy but it’s true. Since our team is smaller than an NBA roster, we need …
