Consumers use a slew of platforms for consuming TV and movie content, listening to music, and shopping for their favorite products. Oh wait, we already knew that. According to a recent Leichtman Research Group report, 69% of U.S. households have an SVOD service (Netflix, Amazon Prime, Hulu), an increase from 52% in 2015. Of those households with SVOD service, 63% subscribe to more than one. All this to say people watch a ton of content in dozens of digital places, which gives Entertainment marketers and all other marketers a helluva time connecting with their viewers.
Of course, this isn’t breaking a news to anyone but it bears repeating. Robert Kyncl, Chief Business Officer of YouTube, said at CES earlier this year, “Fragmentation is like gravity. It just is…the internet ushered that into our world.” Kyncl added that part of the answer is to “super-aggregate” content for the masses, and while this is a valid point, however, there is more to it. Martech has partially solved the problem of optimizing digital marketing.
Our Founder and CEO Kevin Hill dives into how marketers can leverage post-click optimization to ensure that their digital campaigns are truly a success. To read the rest of Kevin’s byline, click here.