Delayed Viewing Stars for January 14, 2019: ‘This Is Us’ Crushes It in Live+7

Jason Wolfson Delayed Viewing

Fresh off their midseason slumber, “This Is Us” reaped the benefits of delayed viewing to kick off 2019. In the Nielsen Live+7 numbers for the week of January 14, “This Is Us” climbed 90% over its Live+Same Day adults 18-49 haul for a 3.8 rating for the week. Other broadcast winners of delayed viewing include ABC’s “The Good Doctor” (1.2 …

Delayed Viewing Standouts for January 7: Reality TV Scores Big in Live+3

Jason Wolfson Delayed Viewing

Love it or hate it, several reality TV series saw tremendous ratings boost from delayed viewing. In the Nielsen Live+3 numbers for the week of January 7, “Vanderpump Rules” rose 100% over its Live+Same Day adults 18-49 haul for a 1.0 rating for the week. Other cable winners include Bravo’s “Below Deck” (0.5 to a 1.0, 100% lift), Bravo’s “Top …

Delayed Viewing Standouts for 12/31: ‘Masked Singer’ Debuts With A Bang

Jason Wolfson Delayed Viewing

Fox’s new series saw a massive ratings increase from delayed viewing. In the Nielsen Live+3 numbers for the week of December 31, “The Masked Singer” rose 30% over its Live+Same Day adults 18-49 haul for a 3.9 rating for the week. Other broadcast winners of delayed viewing include CBS’s “S.W.A.T.” (0.9 to a 1.6, 78% lift), Fox’s “The Orville” (0.6 …

Stretching Ad Dollars: New Year, Same Ole Budget Talk

Jason Wolfson budget

“This year’s motto is do more with less!” As marketers you’ve heard it all. “Do more with less, do it yesterday with less, be more creative with less, try something new with less and oh, make sure what you spend is 100% attributable so we can track effectiveness of your ‘less’ spend.” Each year, budgets become tighter, while the goals …

Delayed Viewing Standouts: The Good Doctor Scores Big Live+7 Ratings

Jason Wolfson Delayed Viewing

Just what the doctor ordered! ABC’s hit series saw a massive ratings increase from delayed viewing. In the Nielsen Live+7 numbers for the week, “The Good Doctor” rose 118% over its Live+Same Day adults 18-49 haul for a 2.4 rating for the week. Other winners of delayed viewing include Fox’s “9-1-1” (1.2 to a 2.5, 108% lift), ABC’s “The Rookie” (0.7 …