As we enter the summer months, DVR ratings matter even more. The week of May 27 saw CW just crush it in Live +7 ratings with two of their series.
“The 100” saw a 0.4 gain (+200%) from its initial L+SD rating, while “Jane The Virgin” saw the same results (+200%) after seven days of delayed viewing.
Other broadcast winners of DVR ratings include CBS’s “Elementary” (0.5 to 1.0, 100% lift), NBC’s “Blindspot” (0.3 to 0.7, 133% lift), and ABC’s “Bachelorette” (1.1 to 1.8, 64% lift).
See the full week’s rankings below.* (Note: we define an L+7 winner as anyone with a 10%+ gain from Live+3 viewing.)
Live+7 Adults 18-49
| Telecast | Network | L+7 18-49 | Actual Gain | % Gain |
| AMERICA’S GOT TALENT – P | NBC | 1.7 | 2.5 | 0.8 |
| THE BACHELORETTE – S | ABC | 1.1 | 1.8 | 0.7 |
| THE AMAZING RACE | CBS | 0.8 | 1.3 | 0.5 |
| ELEMENTARY | CBS | 0.5 | 1.0 | 0.5 |
| BLINDSPOT – F | NBC | 0.3 | 0.7 | 0.4 |
| THE 100 | CW | 0.2 | 0.6 | 0.4 |
| JANE THE VIRGIN | CW | 0.2 | 0.6 | 0.4 |
| SONGLAND – P | NBC | 1.1 | 1.5 | 0.4 |
| AMERICAN NINJA WARRIOR – P | NBC | 1.0 | 1.3 | 0.3 |
| MASTERCHEF JUNIOR | FOX | 0.8 | 1.1 | 0.3 |
| LIFE IN PIECES | CBS | 0.7 | 1.0 | 0.3 |
| THE INBETWEEN – P | NBC | 0.6 | 0.9 | 0.3 |
| MARVEL’S AGENTS OF S.H.I.E.L.D | ABC | 0.5 | 0.8 | 0.3 |
| BLOOD & TREASURE | CBS | 0.5 | 0.8 | 0.3 |
| DATELINE | NBC | 0.5 | 0.8 | 0.3 |
| MASTERCHEF – P | FOX | 0.9 | 1.2 | 0.3 |
| BLINDSPOT | NBC | 0.4 | 0.7 | 0.3 |
| 20/20 | ABC | 0.6 | 0.8 | 0.2 |
| ABBY’S | NBC | 0.3 | 0.5 | 0.2 |
| IZOMBIE | CW | 0.2 | 0.4 | 0.2 |
| MASTERCHEF JUNIOR – S | FOX | 0.5 | 0.7 | 0.2 |
| A.P. BIO – S | NBC | 0.4 | 0.6 | 0.2 |
| A.P. BIO | NBC | 0.4 | 0.6 | 0.2 |
| NBA FINALS ON ABC GAME 1 – S | ABC | 4.8 | 4.9 | 0.1 |
| REINA DEL SUR II – S | TEL | 0.7 | 0.8 | 0.1 |
*Source: Nielsen Media Research
How VuPulse Can Help
With such a massive amount of viewers DVRing and watching their favorite shows after the air date, marketers need to make it easy for their audience to set their DVR via digital. The process can be tricky, but VuPulse leverages their machine-learning algorithm to make is super simple; no stressing necessary.
To learn more about how VuPulse can help you increase your ratings, just reach out.