Below you'll find a list of all posts that have been tagged as “OTT”
Businesses of all shapes and industries are being hit hard by coronavirus. According to a new report from Convergence Research Group, streaming video doesn’t seem to be one of them. This isn’t a huge surprise since we are all at home, but data to support that the streaming wars wage on always helps right? Convergence Research Group looked at 77 …
We all know that the race to deliver a streaming service with the best content at a consumer-friendly price has been on for quite some time now. So, as cable giant Comcast prepares to launch its own video-streaming service, Peacock, in April 2020, add a wrinkle to the mix. Roughly three weeks ago, right before the start of the New …
Unless you’ve been living under a rock the last month, the streaming wars are front and center in every news feed you scroll through. Just in the past few weeks, the battle content attention and subscription share has gotten more gruesome than ever. For the past few years, trade industry conversations have swirled around cord-cutters, streaming wars, the explosion of over-the-top video, …
After pressure to compete in the streaming wars, it finally happened: on August 13, Viacom and CBS announced that they were finally going to merge. The news comes after owner Shari Redstone has been rallying for the merge for years; the companies were originally brought together through other mergers, only to split up by her father 13 years ago. After …
In 2019, digital content is alive more now than ever. And while social media might be the first thing that comes to mind when considering digital content, think again: Everyone from event hosts to movie and TV studios are pushing toward new and exciting ways to consume content online. Even major players like Disney are starting to shift their focus …
A few years ago, you’d never expect to see a TV event flooded with tech companies and minds. Now that’s the norm and was ever-so-apparent at last week’s Variety TV Summit. Several hundred of the brightest network presidents, CMOs, talent, trailblazers gathered in LA to discuss the state of TV, insights, and trends surrounding the future of content as we …
Today, we’ve got thousands of channels of content across multiple platforms, and hundreds of streaming services, over-the-top (OTT) services, subscription videos on demand (SVODs) and seemingly any other random acronym you can conjure up. Many networks are combating the consumer shift by launching their own OTT, but that approach is on the cusp of reaching a breaking point, too. So, it …
The video content world is full of acronyms (OT-what?). Throwing around a bunch of letters can make anyone sound like an expert. But having a true knowledge of what these acronyms mean will give marketers a solid foundation to build expertise off of. Plus, if you don’t know what these acronyms mean, you won’t know how to best serve your …
Cord cutting is real, and practically everyone in your life is adding an SVOD or two. But let’s get down to the specifics – just how many services are consumers buying into? Well thanks to nScreenMedia, we’ve got some intel on this information, and thanks to us we’ve got some thoughts on how TV marketers can navigate the changes. The …
Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …
