Loyalty Programs Key to CX Innovation

Jason Wolfson Customer Experience

When was the last time you felt like your recurring business was truly valued? The game of customer loyalty sure has shifted over the years. Everything now is based on who can accumulate the most rewards points or snag the best discounts. But new research reveals that our ways of thinking about customer loyalty are all wrong. Forrester’s 2019 CX …

Nielsen: Engaging Viewers For Longer Impacts Ratings

Jason Wolfson Delayed Viewing

Everything you thought you knew about audience viewing behavior? You don’t have to throw it out the window, but it’s time to adjust your perspective. New Nielsen data, analyzed by The Hollywood Reporter, reveals an interesting and unexpected trend in how audiences consume content: Viewership remains significant in the first three days of the show’s airing, but continues momentum as much …

Using Digital to Reign Supreme in Fall Premieres

Jason Wolfson Uncategorized

Fall: It may be known as the official season of pumpkin spice everything, but for TV networks, it’s when fall premieres start to finally rev up again. As the weather cools off, it’s time to turn up the heat and roll out some of your best programming. Now that streaming services are picking up in popularity, it’s important for TV networks …

[Forbes Exclusive] In The Age Of Transparency, MVPDs Must Knock Down Their Data Walls

Jason Wolfson News

For decades, MVPDs have been keeping viewership data secret from TV networks and movie studios. While the reason is clear, to keep the MVPD revenue shares of linear, video on demand and digital ad inventory has high as possible, it has caused a massive migration by both programmers and consumers. Couple that with the current state of advertising transparency, and it is time for …

Midyear Metrics Report: Custom Audiences Galore

Jason Wolfson Reports

Marketers all have access to audiences, whether it be from their CRM, martech stack or DMP/DSP. And these audiences are being applied to every digital campaign, some for niche targeting and some to achieve relevant scale. With digital audiences now table stakes for marketers, now they want the ability to create custom audiences. Audiences unique to that marketers’ campaigns and KPIs, are more powerful …

MPAA: Home Entertainment Consumer Spending Increased 16% YoY

Jason Wolfson Reports

Step aside everyone else – home entertainment runs the world – and it’s got the revenue to back it up. Data from the 2018 MPAA report shows just how much home entertainment has exploded in a short period of time. Content providers who are most nimble and screen-agnostic will be the ones who win out. This epic shift means more challenges for the marketers …

What Does The 2019 IAB Data Report Mean for Marketers?

Jason Wolfson Reports

The latest and greatest from the IAB reminds us of the importance of data to marketers, for both delivering results and a better customer experience. Those who are most data-driven are keen on cross-channel data measurement and attribution, and audience identification/matching this year. However, there’s also concern on the ramifications of government data regulations. What does it all mean for marketers? Let’s …

Survey Says: 90% of TV Consumers Want Better Discoverability

Jason Wolfson Reports, Uncategorized

If you’ve happen to come across all of the new TV platforms choices – from your good ole fashioned MVPDs to vMVPDs, OTTs and streaming services – consumers (and frankly myself after listing them out) feel a need for simplicity, discoverability, and streamlined experience for pay TV services. The proliferation of TV services and content has exploded the last few years. …

Focus on Digital Marketing Metrics That ACTUALLY Matter to You

Jason Wolfson analytics

Guest blogger: Mitch Dupuis – Digital Marketing Specialist, Klipfolio We know you don’t have time to read a never-ending article about the value of managing metrics for your marketing team’s performance. We know this because you are leading a team of marketers whose roles are unique but also far reaching, so your position often feels like you’re a juggler in …