Post-Click Technology Best Practices

Jason Wolfson best practices

If you’ve read any of our blog posts, you know that we’re keen on the value of post-click technology for marketers. (ICYMI – post-click technology personalizes the customer journey after they click – giving you unique insights and actionable methods to retain and gain customers.) Most are so focused on the pre-click experience, they haven’t taken enough stock into what …

2019 Digital Advertising Best Practices

Jason Wolfson best practices

One of the big lessons we all learned in 2018 is that we must stop annoying consumers through digital advertising. According to eMarketer, 71% of American consumers say ads are more interruptive than ever. That annoyance is the main reason for high adoptions of ad blockers and premium, ad-free content subscriptions. None of the above means that the industry is …